Our Brands

From formula to finish, Zela has designed and created a wide array of color cosmetics, skincare and hair care products while maintaining its reputation for quality and excellence

Years of Expertise
Brands Developed

Our Values and Beliefs

the vision of beauty from concept to creation

We place a significant importance on our core values and principles:


Creating exceptional American made products, with a focus on high quality effective ingredients coupled with technological innovations that deliver extraordinary results


Committed to upholding the highest standards of quality and innovation with excellence and integrity


Striving in doing our part as responsible citizens to recycle, be non-wasteful and sustainable. And always, cruelty-free

The Heritage

Over a half century ago, Zela's founder began a journey that revolutionized a segment of the beauty industry. The legacy begins in 1966, with the visionary introducing never-before-seen nail polish colors when only a dozen mundane shades of red and pink existed on the market. Pioneering a sea of over 300 colors and finishes — from sky blues to emerald greens, from black to a rainbow of glitters (and everything in between), nail color officially graced the fingertips of a new generation of women and coveted by celebrities and tastemakers alike. Modern nail color was officially invented, setting the global standard for the nail polish category which remains a mainstay to this day.

Through the decades, a legacy of forward-thinking and excellence drives our core beliefs. The Zela family continues to uphold its family legacy of innovation, following the tradition of creating the highest quality American made beauty and personal care products.